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Senior College - Commerce

History of Department

History of Department:

The Department of Commerce of Jai hind College was set  up in the year 1980.Since its incorporation the department has played a pivotal role to shape the careers of commerce students in the various fields of fields of Management and Finance.
The department has been continuously striving to impart quality education in the commerce discipline. Along with theoretical learning an equal emphasis is given to impart practical exposure of students to the emerging areas of their interest.
In addition to the B.Com undergraduate classes the department also handles lectures in the Arts faculty as a part major combination ie Economics/ Commerce.

The department offers two applied component papers ie Advertising at the second year B.Com class and Export Marketing at the final year B.Com class. The department further  offers three papers in Business Management at the final year B.Com class as a subject of specialization.

Year on year, majority of our students obtain a first class at the Mumbai University exams.On an average commerce students of Jai Hind College have a consistently higher rate of passing percentage as compared to the same at the University level.
The department has commenced Commerce Association for the students  since 2005 for involving students in various co-curricular activities.This has been a consistently active forum for the commerce students wherein various Guest Lectures, participative and team building activities help the overall development of students. Since its inception in 2005,the Commerce Association holds 4-5 workshops & it has released 3 Editions of the Commerce Newsletter “Elevaura”.

Information about the Department:

The department is committed to increase the quality of teaching and creating the interest of students to pursue commerce as field of continuing interest in future. The department enjoys a coordinated link with the industry wherein  the students have a spontaneous interaction with the experts so as to get a better insight into the subjects.

There is an active involvement of the students from the arts and the commerce faculty wherein they get the adequate exposure to the various events and competitions at the intercollegiate and intercollegiate level.

The members of the department also actively participate at  the various college level, state level, national and international level seminars to enrich and upgrade the latest concepts in the field of commerce.

The faculties of commerce also undertake the various minor and major research projects at the University and UGC levels so as to make the teaching more relevant and learning oriented.

Continuous efforts are made by department to practice and nourish innovative and participative methods of teaching like role playing,case studies, debates and the management games.Department also undertakes the analysis of various advertisements in award winning festivals like Cannes.

To further add to students interest the department also provides a compulsory 20 marks project for advertising at SYBCom and for Exports in TYBCom, this  integrates the aim of observation  based learning and improves the value addition
In addition to this the department also encourages students to take various assignments at the industry level so as to have a better feel of the subject.This exercise contributes towards supporting the basic knowledge of students in the different fields. In nutshell the students get an opportunity to delve into finer aspects of the subject usually not found in the books and thus get at broader outlook

Activities of the Department:

Mr S.N.Iyer

Participated in various workshops and seminars at University and Collegiate level.Actively associated with Commerce Association since its inception.

Mrs Hasina Sayed

Presented a paper on ‘ Entrepreneurial Culture ’ at the  International Research seminar on Entrepreneurship  at the D.Y.Patil Institute of Management & Research in Nov, 2008.

Mr Ashutosh Saxena

Presented a paper   on ‘Recession & Human Resource Mgmt,challenges & strategies’in International Conference on Recession at Mumbai University on 18th December,2009.

Ms Nital Kothari

Participated in various workshops and seminars at University and Collegiate level.Actively associated with Commerce Association to develop innovative methods of Teaching


-Department is commencing M.Com course from June 2010.
-Students have won Ist and IInd position in “Bliss Point”in 2008-2009 and 2009-2010
- 2/3 students have been recipients of the Sumitomo scholarship every year     since its inception.

USP of Department:

‘Beyond  Just Commerce’


Email: askme1807@rediffmail.com


Faculty - Dept. of Commerce - Junior College

  • Mr. S. N. Iyer, Head of the Department
    M.Com. (Mumbai), M.A.M. (Mumbai)

  • Mrs. H. A. Sayed
    Lecturer, M.Com. (Mumbai),B.Ed

  • Mr Ashutosh Saxena
    Lecturer, M.Com(Mumbai), UGC NET
    Management & Finance

  • Ms. Nital Kothari
    Lecturer,  M.Com(Mumbai), M.Phil,UGC NET
    Management & Finance



SYLLABUS for FYBA Commerce-I
(Introduction to Business Organisation)

ModuleI Business Trade and Industry

  1. Business: Features, Importance,Objectives
  2. Trade: Features, Importance, Aids to Trade
  3. Industry: Features, Importance, Types
Module II Business Organisation I
  1. Meaning, form,factors to be considered to select suitable form of organization
  2. Sole Proprietorship, Features, advantages and limitations, suitability
  3. Partnership: Features, Types,advantages and limitations, suitability
  4. Cooperative societies, Features, types, advantages and limitations, suitability
Module III Business Organisation II
  1. Public sector Need and Importance, Types-(Departmental Organisations, Statutory corporations, Govt Companies)Features, Merits and demerits
  2. Private sector-Features-Need and Importance
  3. International Organisations: Multinationals and Transnational corporations-Features Merits and demerits, Multinationals in India, Comparision between multinational and Transnational corporations
Module IV Business Organisation III
  1. Joint stock company: Types, Stages in promotion of Joint stock company
  2. Organisation structure-board of directors, shareholders-rights of shareholders
  3. Share capital-debentures-types of shares and debentures
  4. Meeting-types-legal provisions relating to company meetings
Syllabus for FYBA COMMERCE Semester-II
Module I Banking
  1. Banks-Types-Services
  2. Bank accounts: Types, Procedure for opening bank account
  3. Loans & advancesTypes,Procedure for taking loan
  4. Technology in Banking: debit card, credit card, ATMs, Internet banking,mobile banking ECS
Module II Insurance
  1. Insurance, Importance, Principles, Technologies
  2. Life Insurance-Types-procedure for taking policy, Procedure for taking claim
  3. General Insurance; Types, Procedure for policy, procedure for claim
  4. sectordevelopment:Current staus and future prospects, FDI in Insurance
ModuleIII Distribution channel
  1. Distribution channel:participants-types,functions,merits
  2. Retailing:Trends in retailing,Growth of retailing,survival strategies for unorganized retail sector
  3. Management of malls, Franchising,FDI in retailing
  4. BPO, types, scope and advantages
Module-IV Business environment
  1. Features and importance of Business environment
  2. Environementalfactors-economic environment and political environment


Sub: Advertising


Topic Subtopic No of lectures

1.Introduction to advertising

a.Introduction to Integrated marketing Communication
b.Classification of advertising

10 lectures

2.Media in Advertising

a. Comparative analysis of Media Options
b.Media Planning
c.Concepts of Media Buying, Media selling ,Media Mix,Zipping and zapping

15 lectures

3.Economic and Social aspects of advertising

a.Economic aspects of advertising
b.Social aspects of advertising
c.Regulation and control of advertising

 10 lectures

4.Advertising Agency

a. Advertising agency, Definition and types of services
b.Career options in field of advertising

 10 lectures




5.Planning of an Advertising Campaign

a. The target audience and need for segmenting the market
b.Objectives of ad campaign
c.Media selection and factors affecting the choice of media
d.Requisite of an advertisement
e.determining the message theme
f.Decision and advertising appeals

16 lectures

6.Creativity in advertising

a. Psychology in advertising
b.Visualisation Techniques
c.Copy-types and essentials
d.Elements of copy
e.Illustrations-Functions of layout
f.Copy writing for print,outdoor,radio ,web and television

16 lectures

7.Advertising research

a. Evaluating advertising effectiveness
b.Importance of advertising research
c.Types of research
d.Pretesting and post testing methods

 10 lectures


Syllabus for T.Y.B.Com Business Management Paper III-Management and Organisation Development

Syllabus for T.Y.B.Com Business Management Paper V-Marketing Management

SYLLABUS FOR SEM-V Program - B.Com Course - COMMERCE – V (Marketing)