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Bachelor of Management Studies (BMS)


Head of Department - Dr. Rakhi Sharma
                                    (MBA, UGC- NET)
                                    Entrepreneurship Educator & Mentor

Full-Time Faculty:
1. Ms. Shilpa More (M.A-Econometrics)
2. Ms. Merlin Mathew (MBA- Marketing, UGC NET)

History of Department

About BMS

As a programme, Bachelor of Management Studies (BMS) was started by the University of Mumbai in 1999. Jai Hind College being one of the first colleges in Mumbai to have started it has constantly been in the forefront of evolving and developing in every sphere of BMS.
As an undergraduate Management programme, which is looked up to by the students as a repertory for MBA as well as Entrepreneurial training, BMS’ curriculum is contemporary and its emphasis on practical aspects of Management along with theory is well appreciated. Known for its illustrious record of accolades and transforming young, energetic students to suave and smart graduates, Jai Hind BMS is continuing its legacy forward as another year progresses.
The achievements of the students in the previous year were admirable and extracurricular were a joy to watch as this was a very successful year as far as performance in inter-collegiate festivals is concerned where the students were given an opportunity to get an impetus for holistic development along with academic learning.
On the academic front as well, Jai Hind BMS students have performed exceedingly well at the University exams.

Activities of the Department

  1. Curricular: Presentations, Case study sessions, Seminars, Workshops, Book and Film reviews, Live Projects
  2. Co-curricular: Summer Internships, Industrial visits, Team Building activities, Guest Lectures, Non-Credit Courses, Interdisciplinary Projects
  3. Healthy Practices:

(a) Orientation: Every year, the students of First Year BMS are given an Orientation at the time of commencement of their Degree College. The orientation is based on the nature, contents and outcomes of the BMS Programme in Jai Hind College. The purpose is to make the students aware of the expectations, listen to their expectations and to create a meaningful dialogue.
(b) Parents -Teachers Meeting: This activity generally takes place in the second semester. The First-Year students organize the entire event and conduct it. In a way, it gives an opportunity to the parents to review the students’ performance for the previous semester.
(c) Mentoring: Mentoring for students is done in the areas such as career guidance, business planning, competitive exams etc. Remedial teaching practices are followed to make sure students are thorough with core concepts.
(d) Graduation: Every year the College in the hands of a prominent alumnus felicitates the students who have graduated and have transformed from young energetic students to smart professionals.
(e) Group Discussion Club: A group discussion panel trains students on the very crucial aspects of an interview and the GD. Abstract and current affairs topics are chosen to widen a student’s capability of discussing the topics eloquently.

  1. Extracurricular: “Talaash” is one of the most significant part of the BMS programme which is an inter-collegiate Management festival organized by the BMS students.

Internship & Placements: Owing to the consistently impressive University Results and the experiential learning, a lot of reputed companies offered placements to BMS students. Stalwarts of the corporate world have hired our students namely; Deloitte, Ernst& Young, KPMG, Edelweiss, WAT Consultants, Cushman Wakefield, India Jones Lang LaSalle, CRISIL and so on. Moreover, many students also did summer internships with various organizations such as HDFC, Lakme, Hindustan petroleum, Kotak Mahindra Bank, Kids stop press, IL&FS, Google and so on.

Workshops/ Events (2017-2018):

  • Communication workshop
  • Debate in collaboration with The Income Tax Department of India.
  • Informative session on Young Leaders Program by ISB
  • Session on GMAT by GMAC
  • Data analytics course by Deloitte LLP
  • Stock market course
  • Invester Awareness program by SEBI
  • Workshop on Social media marketing
  • Session on Financial Modelling

Focus on Entrepreneurship: The department always believe in innovation and continuous learning and has always emphasized on experiential learning. In the past few years this has resulted not only in better placement and post graduate admissions but also in creation of ventures. Some of the startups are -

1) Startup: Greensole
Description: Greensole is a self-sustaining Social Venture. They recycle discarded sports shoes to comfortable footwear for providing them to children in need. They believe in making both environmental and social impact. They are also honored to have two industrial design patents (D262161 & D262162)

2) Startup: Foxcounsel
Description: The world's first financial educational calculator that calculates all your expenses and gives you the year you break-even.

3) Startup: Admatazz
Description: A screen age digital and new media agency that uses online marketing platforms, customized content, media plans and artificial intelligence to create brand presence for companies and engage with their target audience. They create and execute campaigns that stand out.

4) Startup: Fynestuff
Description: is a gaming and technology content platform set up in 2016. It hosts articles ranging from simple gadget reviews, pop culture news, to tips and tricks in the latest games. Right now Fynestuff is a small operation which is based on “unfiltered” opinions from grassroots level thinkers in the space. But it has been flourishing.

5) Startup: Project Network India
Description: It aims to create various networking groups where every group will have one member as the sole representative from the industry that they are from. They assist Entrepreneurs, Start Ups, SMEs and Freelancers to establish a network enabling them to conduct business on a higher scale. It is widely known that connections are borne from other connections; however the hardest part of the whole network-building process is the start.

6) Startup: Pushpatara
Description: An Award Winning Digital Media Firm. It is a young digital media firm that follows a DIY (Do-It-Yourself) ethic. Pushpatara specializes in creating and engaging online experiences.

7) Startup: Clodor
Description: CLODOR is a one stop solution for all kinds of requirements of men’s fabric i.e. both retail and institutional.

8) Startup: “Where's my cone?"
Description: A new delivery service which manufactures gourmet ice cream and ice cream sandwiches.

9) Startup: Luxury Stroke
Description: Luxury Stroke designs and crafts premium leather accessories that are handcrafted and are made of the finest quality leather.

Talaash: Intercollegiate Management Event

Talaash is the brain child of the Bachelor of Management studies department of Jai Hind college, Mumbai. What started off as a recreational treasure hunt has evolved to be one of the most sought after management festivals in Mumbai. True to it's name, it has served as a path for the students of BMS towards the quest of discovering themselves, identifying their talents and achieving their dreams. With a glorious history spanning across more than a decade, this year’s show of the 18-year-old running legacy was another commendable portrayal of the talent, creativity and hard work of the students of the Management department of Jai Hind College.

The festival kick started with the management day held in the college with various fun and mind challenging events like their mega formal affair- Vini Vidi Vici which required colleges to usurp each other’s territory with the given arms and artillery. Various other events like Wall Street Survivor, Corpus Juris and Kitchen Impossible were conducted all around the college making it a rather enthralling and engaging day.

The second day being the highlight of Talaash was the Treasure Hunt with the theme of the murder mystery sprawled across 13 locations in the city.

The third day of the festival was dedicated towards the social event organized each year as an initiative to make a difference with the devoted efforts of the students. This year, the team organized themselves to help children tackling cancer by offering food to them and the families of the affected individuals. Pink bands were worn as a symbol of support throughout the event that took place at Phoenix Market City, Kurla. Talaash 2017 was supported by brands like PVR Cinemas, Red FM, VH1, Jeep, Paytm, Only, Universal Studios and Colours Infinity.

The festival concluded with their final day incorporating the cultural events. It was a star-studded night as various celebrities like Dino Moria, Divya Khosla Kumar, Pankhuri Giddwani and Dhara Singh Khurana graced the event, inspiring the students and pushing them to explore new horizons and identify their skills.

Amidst the brilliant performances and extravagant events, one thing was evident. The efforts of the students of Jai Hind College. Each year Talaash helps the team of working students to learn something new, traverse new boundaries and escape the ordinary- making it an experience of a lifetime.



The Jai Hind College Entrepreneurship Summit held on 9 December 2017 was first of its kind in a non-technical undergraduate institution, which was hosted by the BMS Department of Jai Hind College.The event has three main attractions: speaker sessions from the juggernauts of the Indian businesses. The list of speakers in attendance were Ajeet Khurana, Angel Investor, Mentor and Ex-CEO of SINE (IIT Bombay; Pooja Dingra, Founder and CEO of Le15; Rahat Beri, Founder and Managing Director of Blue Ocean IMC; Rajiv Dhingra, Founder of WATConsult; Peshwa Acharya, CMO at Sterling Holidays, Digital Transformation Expert and Ketan Joshi-Founder & Managing Partner, Lunch & Siesta. The audience consisting of start-ups, students and young entrepreneurs from across the country were enamoured by the list of vibrant and varied selection of speakers. The top selected startups from around 100 entries duked it out across two rounds. The start ups pitched in front of an expert panel of mentors and judges, namely Mohit Shukla, Legal Head at Barclays; Munaf Kapadia, CEO of The Bohri Kitchen; Amit Mehra, CFA at Unicorn India Ventures; Uday Wankawala, Evangelist, Incubator Consultant; Revathi Roy, Founder and CEO of Hey Deedee; Ashutosh Bhondele, Managing Partner at Seven Rivers Capital; Jaimit Doshi, Executive Vice President, Marketing at Kotak Securities; Juzer Tambawala, Head of Marketing at Franklin Templeton Investments; Vibhav Parikh, Founder of Fox Counsel; Moiz Lakdawala, Senior Vice President of Marketing and Communications at SBI, Subhobroto Chakroborty, Founder of Digital Fellow and Rishabh Shah, Founder & Managing Partner at Aufklaren.
The top 7 startups made their final pitch in the Jai Hind College Auditorium in hopes of taking home the ₹50,000 cash prize. The winner of the Start-Up Competition was, which aims to provide the common man with easy access to the world of art at rock bottom prices dealing solely with 100% original, verified art pieces. The event concluded with the networking session where the attendees, start-ups, mentors, entrepreneurs and investors met to share their experiences and business details.

The Case Study Cohort

It is a platform for students to prepare and present solutions to business cases, with help from faculty, mentors and industry expert. The Case Study Cohort sessions focus specifically on training students to adapt a business mindset and focus on solving actual current-affairs business cases analytically.
Mentors, faculty and corporate specialists from the industry are brought in for sessions to impart their knowledge, making it a hands on environment for well-rounded business discussion. Solving presenting case studies together, coming up with out of the box ideas and Q&A session fluency can propel students towards new experiences and industry exposure.


Head of Department: Dr. Rakhi Sharma

Full-Time Faculty: Ms. Shilpa More, Ms. Merlin Mathew

Visiting Faculties:

  • Mr. Kishu Daswani (LLB,LLM)
  • Ms. Aazmeen Kasad (LLB)
  • Ms. Rinkle Dedhia (M.Com, CS)
  • Mr. Bhavik Shah (CA,M.Com)
  • Ms. Anusha Cherian (MBA, Pursuing Phd)
  • Ms. Anita Toshniwal (CA, B.Com)
  • Mr. Tilak Shah (Entrepreneur)
  • Mr. Yash Chandiramani (Entrepreneur)
  • Mr. Murlidharan (MBA)
  • Mr. Hemal Shah (MBA)
  • Mr. Rahul Munot (Entrepreneur)
  • Ms. Adarsh Suri (M.A.(Economics))
  • Dr. Arun Poojari (M.Com,M.Phil,PGDMM)
  • Mr. Jaimit Doshi (PGDBM)
  • Mr. Arun Maurya (MSc-IT)
  • Mr. Pranit Shah (CA)
  • Ms. Nidhi Thanawalla (MA, UGC-NET)
  • Mr. Rahul Munot (Entrepreneur)
  • Mr. Archit Kejriwal (Entrepreneur)


A BMS student will study 38 papers in 03 years (06 semester).


FYBMS - Semester I

1. Business Law
2. Foundation course-1
3. Business Economics
4. Business Communication-1
5. Business Statistics
6. Introduction to Accounting
7. Foundation of Human Skills

FYBMS - Semester II

1. Principles of Management
2. Principles of Marketing
3. Industrial Law
4. Foundation Course-II
5. Business Communication-II
6. Business Environment
7. Business Mathematics

SYBMS - Semester III

1. Environment Management
2. Strategic Management
3. Business Planning and Entrepreneurship
4. Information Technology in Business Management-I

    Finance Elective:
    a. Cost Accounting
    b. Corporate Finance

    Marketing Elective:
    a. Consumer Behaviour
    b. Product Innovation and Management

SYBMS - Semester IV

1. Information Technology in Business Management-II
2. Business Economics-II
3. Business Research Methods
4. Business Ethics and Governance

    Finance Elective:
    a. Auditing
    b. Corporate Restructuring

    Marketing Elective:
    a. Event Marketing
    b. Rural Marketing

TYBMS - Semester V

1. Logistics and SCM
2. Ethics and Governance
3. Project Work-I

    a. Investment Analysis and Portfolio management
    b. Commodity Derivative Market
    c. Wealth Management
    d. Strategic Financial Management

    a. Service Marketing
    b. Sales and Distribution Management
    c. E-Commerce and Digital Marketing
    d. Customer Relationship Management

TYBMS - Semester VI

1. Operations Research
2. Corporate Communications and Public Relations

    a. International Finance
    b. Innovative Financial Services
    c. Risk Management
    d. Project Management

    a. Brand Management
    b. Retail Management
    c. International Marketing
    d. Media Planning & Management