Bachelor of Commerce Digital Strategy
Launched in collaboration with the Indian Institute of Digital Education (IIDE), the
Bachelors in Digital Strategy (BDS) is a cutting-edge 3-year degree, designed for the
digital-first business world.
Blending core business and strategy with emerging digital trends, the program
empowers students with strategic thinking, creativity, and hands-on experience across
marketing, tech, and analytics. With live projects, case studies, internships, and events
like Digital Nexus, students graduate ready for the real world.
Whether you want to lead global brands, launch startups, or drive innovation, BDS
equips you with 21+ AI tools and 31+ industry-relevant skills to thrive in today’s
economy.
Programme Objectives
Draw on a sound understanding of concepts, principles, and theories of the core areas like Marketing, Finance, Human Resources, Operations, Business Analytics, and Strategy in a global context.
Exhibit knowledge and awareness of general issues related to society, politics, legal, and business environment that impact the Digital Strategy world.
Ability to formulate a problem, synthesize information, analyze and interpret data to solve business problems.
Demonstrate entrepreneurship & critical thinking ability skills to create integrated marketing solutions for organizations.
Curriculum
| Semester 1 | Semester 2 |
|---|---|
| Business Economics | Business Economics |
| Creative Writing for Digital Media | Creative Writing for Digital Media |
| Change Management | Search Engine Optimization & Blogging |
| Digital Business Tools | Quantitative techniques I |
| Search Engine Optimization & Blogging | Legal Framework-II |
| Quantitative techniques I | Website Planning & Development |
| Legal Framework-II | Introduction to Cost Accounting |
| Website Planning & Development | Business Communication -II |
| Introduction to Cost Accounting | Environmental Science |
| Business Communication -II | Health/ Wellness/ Cultural activities |
| Environmental Science | |
| Health/ Wellness/ Cultural activities |
| Semester 3 | Semester 4 |
|---|---|
| Paid Social Media | Advanced Paid Ads |
| Fundamentals of Search Engine Optimization | Advanced Search Engine Optimization Strategies |
| Operations Management | Career Development & Communication - I |
| Social Psychology | Reputation Management & Influencer Marketing |
| Financial Accounting | Management Accounting |
| Fundamentals of Taxation | Website Portfolio Creation |
| Field Project - Agency Report | Community Engagement Program |
| Applied Arts (Motion Graphics) | Applied Arts (Film-making) |
| Semester 5 | Semester 6 |
|---|---|
| Web Analytics & Data Science | Growth Marketing |
| Media Planning & Management | E-Commerce Management |
| Taxation – I | Taxation -II |
| Human Resource Management | Logistics and Supply Chain Management |
| CRM | Agency Management |
| Corporate Communication & Etiquettes | OJT |
| Design Thinking (UI / UX) |
Graduate Attributes
Ethical and Global Awareness
Continuous Learning
Social Responsibility
Adaptability and Flexibility