B.Com. program in Business Management
The Commerce Department at Jai Hind College was established in 1980 and is dedicated to offering Commerce courses within the B. Com, B.A, and B.Sc. faculties. These courses are designed to equip students with professional competence in the field of Commerce, taking into account the evolving global landscape Business and Industry. In the first year of the B. Com program, students have the opportunity to specialize in Entrepreneurship, while Management becomes the focus in the second and third years of the B. Com program. Each course within B. Com and B.A is further divided into modules, each with specific objectives and outcomes. Students are engaged in various activities such as Research projects, Case studies, Film Discussions, and Book Reviews as part of their Continuous Assessment – I. These activities not only prepare students to face real-world challenges but also enhance their interpersonal skills and critical thinking abilities.
Program Objectives
- To provide basic conceptual and applicative knowledge about business organizations.
- To develop industry level skill-set with focus on employability.
- To instill an entrepreneurial mindset through a unique methodology of teaching and learning.
- To nurture students to develop leadership skills and become good corporate citizens
Course Curriculum framework under Autonomy
Program: B. Com
Department: Commerce
| Semester I | ||
| Course code | Course Title | Credits |
| CCOM101 |
Introduction to Business Introduction to Business Business Environment Entrepreneurship |
03 |
| Semester II | ||
| CCOM201 |
Introduction to Service Sector Concept of Services Retailing E-Commerce |
03 |
| Semester III | ||
| CCOM301 |
Principles of Management Introduction to Management Planning & Decision Making Organizing Directing & Controlling |
04 |
| CCOM302 |
Advertising -I Introduction to Advertising Media in Advertising Economic & Social Aspects of Advertising Advertising Agency |
03 |
| CCOM303 |
Marketing Management Marketing Management and Marketing Environment Marketing Mix-I & II Marketing Mix- III Marketing Mix- IV |
03 |
| Semester IV | ||
| CCOM401 |
Fundamentals of Finance & Quality Management Introduction to Financial Concepts Financial Markets & Regulatory Framework Recent Trends in Finance Introduction to Quality Management |
04 |
| CCOM402 |
Advertising -II Planning advertising Campaign Fundamentals of Creativity in Advertising Implementation Plan Evaluation of Advertising |
03 |
| CCOM403 | Marketing Strategies Marketing Strategies | 03 |
|
Consumer Behavior, Market Segmentation & Targeting Customer Relationship Management & Digital Marketing Market Research |
||
| Semester V | ||
| CCOM501 |
Introduction to Marketing (MHRM) Introduction to Marketing Marketing Decisions I Marketing Decisions II Key Marketing Dimensions |
05 |
| CCOM502AC |
Management & Organization Development -I Introduction Functions of Management Environmental Context of Management Managing strategy & Strategic Planning |
5.5 |
| CCOM503AC |
Export Marketing -I Introduction to Export Marketing Global Framework for Export Marketing India’s Foreign Trade Policy Export Incentives and Assistance |
4.5 |
| Semester VI | ||
| CCOM601 |
Human Resource Management Human Resource Management Talent Management (HRD) Human Relations Trends in Human Resource Management |
05 |
| CCOM602AC |
Management & Organizational Development -II Organizational Development Employee Relations & Participative Management Knowledge Management Contemporary Practices in Management |
5.5 |
| CCOM603AC |
Export Marketing -II Product and pricing Decisions in Export Marketing Export Finance & Risk Insurance Export Procedure Export Documents |
4.5 |
The minor electives will be offered from the following domains: – Marketing, Management, Data Science, Web Designing, Cybersecurity, Accounting, Taxation, Finance, Financial Markets, Investment Banking, Commercial Data Science, Banking, Biotechnology, Mass communication, Embedded Systems and IoT.
Entrepreneurship Cell
The Entrepreneurship Cell offers a wealth of opportunities for entrepreneurial learning, transforming individuals with innovative ideas into self-driven leaders of productivity and growth. Our mission is to foster a dynamic ecosystem that inspires, educates, and supports aspiring entrepreneurs, with the vision of shifting students from job seekers to job creators.
Entrepreneurial Idea Awards
The Entrepreneurship Idea Awards (EIA) by voice vision is a 20-day program designed for participants’ keen on advancing their business ideas. The Program is designed for specially abled individuals. The program includes a week of training by industry experts, followed by the creation of a business model canvas with the support of our volunteers. In the finals, participants pitch their ideas to a panel of judges. The event also includes working with entrepreneurs with disabilities, offering students a unique perspective on entrepreneurship.