Bachelors in Business Administration

To bridge the widening gap between academic learning and industry requirements, the BBA (Industry Integrated) program is designed to align education with the dynamic demands of today’s business world. This program combines robust academic instruction with extensive industry exposure, equipping students with practical skills and real-world experience from day one. Developed in collaboration with Tata Consultancy Services (TCS), the program emphasizes application-oriented learning, offering students in-depth exposure to Business Process Management (BPM)—a core component of modern enterprise operations. Through this integrated approach, students gain practical insights into key sectors such as banking, insurance, financial services, and retail, enabling them to develop into effective leaders and decision-makers. A standout feature of the program is the provision of 100% internships, giving every student the opportunity to apply theoretical knowledge in professional settings. Many students successfully convert these internships into full-time job offers, demonstrating the effectiveness of the program’s industry linkage. Additionally, students are encouraged and supported to pursue prestigious professional qualifications such as CFA (Chartered Financial Analyst) and ACCA (Association of Chartered Certified Accountants) alongside their BBA studies. Many have already cleared various levels of these qualifications, significantly enhancing their employability and professional profiles. By integrating classroom learning, professional exposure, and global certifications, the BBA (Industry Integrated) program offers a comprehensive pathway for students aspiring to succeed in competitive business environments.

Program Objectives

  • Integrate Knowledge and Practical Skills: Combine concepts and techniques from various business areas to address contemporary problems and apply management tools effectively.
  • Industry Awareness and Business Understanding: Develop a thorough understanding of industry environments, multinational business structures, and internal processes.
  • Ethical Leadership and Critical Thinking: Promote ethical business practices, leadership within the community, and sharpen analytical and decision-making skills.
  • Entrepreneurship and Career Competitiveness: Foster entrepreneurship skills for managing business ventures and equip students with competitive skills for successful careers and job placements.

COURSE CURRICULUM FRAMEWORK UNDER AUTONOMY

Program: BBA

Department: BBA

 

SEMESTER 1

 

Course Code

Course Title

Credits

CBBA101

Financial Accounting

3

CBBA102

Business Law

3

CBBA103

Business Statistics

3

CBBA104

Business Communication

3

CBBA105

Foundation Course

2

CBBA106

Principles of Management

3

CBBA107

Principles of Marketing

3

 

SEMESTER 2

 

Course Code

Course Title

Credits

CBBA201

Business Statistics

3

CBBA202

Business Environment

3

CBBA203

Industrial Law

3

CBBA204

Managerial Economics

3

CBBA205

Cost Accounting- Elements & Methods

3

CBBA206

Information Technology In Business Management

3

CBBA207

Environmental Science

2

 

SEMESTER 3

 

Course Code

Course Title

Credits

CBBA301

Entrepreneurship

4

CBBA302

Business Economics II

3

CBBA303

Digital Marketing & E Commerce

3

CBBA304

Finance and Accounting for BPS

4

CBBA305

Retail & Market Research

4

CBBA306

Insurance for BPS

4

CBBA307

Corporate Finance

3

Semester 4

Course Code

Course Title

Credits

CBBA401

Brand Management

4

CBBA402

Strategic Management

4

CBBA403

Managing Business Process-I

3

CBBA404

Capital Markets

4

CBBA405

Taxation-I

3

CBBA406

Banking for BPS

4

CBBA407

Strategic Cost Management

3

Semester 5

Course Code

Course Title

Credits

CBBA501

Logistics and Supply Chain Management

5

CBBA502

Agile and Design Thinking

5

CBBA503

Taxation II

5

CBBA504

Campus to Corporate

2

CBBA505

Rural Marketing

3

Finance Elective

CBBA506

Behavioral Finance

5

CBBA507

Advance Financial Management

5

Marketing Elective

CBBA508

Consumer Behavior and Services Marketing

5

CBBA509

Sales & Distribution Management

5

Semester 6

Course Code

Course Title

Credits

CBBA601

Business Ethics and CSR

4

CBBA602

Project Work

5

CBBA603

Operations Research

4

CBBA604

Corporate communications

3

CBBA605

Human Resource Management

4

Finance Elective

CBBA606

Financial Modeling

5

CBBA607

International Finance

5

 

MARKETING ELECTIVES

CBBA608

Advertising and media

5

CBBA609

International Marketing

5

Jai Hind Business Conclave (JBC)

The Jai Hind Business Conclave, a flagship initiative by the BBA Department of Jai Hind College, serves as a dynamic platform for students to bridge classroom learning with real-world business experiences. The 2024–25 edition marked its third successful year. The two-day event featured a range of competitions testing creativity, business acumen, and problem-solving, with highlights like Zero Rupees showcasing entrepreneurial innovation. The conclave also hosted insightful sessions with industry leaders, including workshops, keynote addresses, and panel discussions, offering students valuable exposure to current business trends and leadership perspectives. With active participation from students and industry experts, along with inter- departmental collaborations, the event not only encouraged critical thinking and networking but also ignited an entrepreneurial spirit among attendees. The conclave continues to grow as a benchmark initiative, shaping future business leaders.

The Case Study Cohort

The Case Study Cohort is a platform where students prepare and present solutions to business cases with guidance from faculty, mentors, and industry experts. These sessions help students develop a business mindset by focusing on current business challenges. Through hands-on discussions, students learn to solve case studies, think creatively, and improve their Q & A skills, gaining valuable industry exposure.

Entrepreneurship Cell and Skill Hub (Under RUSA)

Founded in 2007, Jai Hind College’s Entrepreneurship Cell promotes entrepreneurship. The Skill Hub, added in 2016, focuses on upskilling through workshops and competitions. The cell hosts the annual Entrepreneurship Summit, which went global in 2020. It works towards its objective of providing a platform for startups across the country as well as to foster entrepreneurship among students. BBA students are currently spearheading eight promising early-stage startups.
https://www.jaihindesummit.com/

Incubator & Accelerator Centre

The Jai Hind College Incubator & Accelerator Centre, established in 2020, supports young entrepreneurs with mentoring, co-working space, and technical and financial help. It currently mentors over 20 startups and has partnered with Atal Incubation Centre. Key events include the Start-Up Exposition, featuring 25 startups, and a Pre-Incubation Program with guest sessions on various business topics.
https://www.jaihindesummit.com/incubator-and-accelerator-centre

Enactus Jai Hind College

Enactus Jai Hind College, part of the global Enactus network since 2015, focuses on social and environmental entrepreneurship. Notable projects include Project Ekta , which addresses textile waste by upcycling discarded clothes into products like tote bags and laptop sleeves. Tech-Siksha provides education to over 100 underprivileged children and strives to improve their quality of life.

Family Managed Business Hub

The Family Managed Business Hub (FMB Hub) focuses on supporting family-owned businesses by providing tailored resources and networking opportunities. It offers education and training through workshops and seminars, helps with succession planning for smooth generational transitions, promotes sustainability, and aids in preserving the unique culture and values of these businesses.

Talaash

Talaash, a celebrated management festival at Jai Hind College, recently marked its 24th year Talaash, organized by Jai Hind College’s BMS and BBA department, is a major management festival in Mumbai. It aims to enhance students ‘ creativity, strategic thinking, and leadership skills while attracting participants from various colleges. Over 25 years, it has evolved from a simple treasure hunt into a celebrated event showcasing student talents featuring competitions, workshops, and activities in finance, marketing, and entrepreneurship.