Bachelors in Mass Media
The undergraduate program in the Department of Mass Media offers cutting-edge education preparing students to excel as skilled, ethical professionals in the dynamic media industry. The curriculum covers media literacy, production skills, ethics, research, management, and entrepreneurship. With guidance from experienced faculty and regular guest lectures, students engage in practical projects and gain real-world experience through internships and alumni connections. The program emphasizes critical thinking, creativity, and technical skills to help students succeed in the evolving media landscape.
Program Objectives
- Equips students with knowledge in journalism, broadcasting, advertising, public relations, and digital media.
- Provides hands-on experience through media labs, equipment, and internships.
- Fosters critical thinking, effective communication, and ethical media practices.
- Prepares students for the evolving media landscape by mastering current technologies and trends.
COURSE CURRICULUM FRAMEWORK UNDER AUTONOMY
Program: BMM
Department: Mass Media
| Semester 1 | ||
| Course code | Course Title | Credits |
| ABMM101 |
Effective Communication Skills-I The concept of communication – Process and Barriers Reading & Writing, Letter Writing Oral Communication Translation & Views of Translation |
3 |
| ABMM102 |
Introduction to Economics Basic Concepts of Microeconomics Production Function and Market Structure Scope of Macroeconomics Brief Understanding of Government: Fiscal Policy and External Sector |
3 |
| ABMM103 |
Introduction to Computers Computer & Networking Basics Basics, tracking changes, macros, forms, using templates Computer Graphics and Designing essentials Selecting and editing illustrator objects |
3 |
| ABMM104 |
Fundamentals of Mass Communication Need, Functions & Models of Mass Communication Nature of Conventional and Traditional Mass Media Mass Communicators and Impact of Mass Media The New Mass Media and Media Convergence |
3 |
| ABMM105 |
20th Century History of the World and India World Wars and its aftermath Changing World Order India and the neighborhood Role of Media in Conflicts and Intervention |
3 |
| ABMM106 |
Introduction to Sociology Sociological imagination and perspectives Social stratification and Socialization Social group and Social Control Culture and Media: Culture |
3 |
| Semester 2 | ||
| Course code | Course Title | Credits |
| ABMM201 |
Effective Communication Skills II Letter writing Copywriting and Report writing Types of translation and Practical Exercises Parallel Entertainment Industry |
3 |
| ABMM202 |
Advanced Computers Basics of Online Marketing HTML & WordPress Audio Editing Video Editing |
3 |
| ABMM203 |
Introduction to Psychology Evolution of Psychology Psychological Effects and Influence of Media Developmental Psychological Issues Social Psychology of The Media |
3 |
| ABMM204 |
Introduction to Literature The Novel Short Stories Poetry Drama |
3 |
| ABMM205 |
Political Concepts and Indian Political System Interaction between State and Society Political Dynamics (Maharashtra) Global Democratic Systems Politics and Media |
3 |
| ABMM206 |
Introduction to Marketing Scope and nature of Marketing New product strategies – Innovation, Market entry, Product line extension Focusing on Media Products and FMCG Integrated Marketing Communications |
3 |
| Semester 3 | ||
| Course code | Course Title | Credits |
| ABMM301 |
Introduction to Public Relations Concept and use of Public Relations Media Tools and Role of Public Relations in different sectors Code of Ethics in Public Relations Corporate Communications and Public Relations |
4 |
| ABMM302 |
Introduction to Cultural Studies Evolution and need to study Cultural Studies Culture and Conditioning Cultural and Critical Theories Globalization and Studying Representation in Cultural Expressions |
4 |
| ABMM303 |
Introduction to Media Studies Constituents of Media Racist Ideologies and Media Media Theories Commercial impact |
4 |
| ABMM304 |
Photography and Videography History of Photography Role of Photography in our daily lives Lighting, Exposure and Composition Image and Video Editing |
4 |
| ABMM305 |
Introduction to Creative Writing Formal aspects of Short Stories Formal aspects of Poetry Formal aspects of Drama Screenplay writing |
4 |
| ABMM306 |
Principles of Management Concept, nature, process and significance of Management Management Functions Group Dynamics and Team Management Recent Trends in Management |
4 |
| Semester 4 | ||
| Course code | Course Title | Credits |
| ABMM401 |
Introduction to Advertising Advertising – Definition and functions Types of Advertising Introduction to Integrated Marketing Communication Future Trends in Advertising |
4 |
| ABMM402 |
Introduction to Journalism History of Journalism The Role and Functions of Journalism News sources and Journalistic writing formats Principles/Canons of Journalism |
4 |
| ABMM403 |
Radio & Television The History of Radio The Radio Program and the production and recording process The History of Television Producing the television program |
4 |
| ABMM404 |
Mass Media Research Introduction to Research concepts Steps in conducting research Determination of sample size Application of research in mass media |
4 |
| ABMM405 |
Organizational Behavior Nature and Concept of Organization Behavior Theories of motivation Groups in organization and Group Dynamics Power and Authority |
4 |
| ABMM406 |
Understanding Cinema A discussion of early narrative cinema Impact of world cinema on the films of Satyajit Ray and Bimal Roy A discussion on the Super Star system and the Hindi formula film The Business of Cinema – Production, Distribution, Exhibition, Branding, Promotion and Marketing of Films |
4 |
| Semester 5 (Journalism) | ||
| Course code | Course Title | Credits |
| ABMMJ501 |
Reporting News values, Elements of news and Basic Principles of Reporting Newsgathering News-writing Coverage of Disasters and Investigative Journalism |
5 |
| ABMMJ502 |
Editing Covering different writing styles and Rewriting news Difference between headline writing for broadsheets and tabloids Judging newsworthiness and knowing wire services Vocabulary, changing usages of mixed coding and guidelines for writing |
5 |
| ABMMJ503 |
Journalism and Public Opinion Media theories and their understanding of Public Opinion Public Opinion and its functions in society Role of Media in shaping public opinion during conflicts Internal Conflicts and Media coverage |
5 |
| ABMMJ504 |
Feature & Opinion Feature and Types Aspects of Feature writing Art of interviewing Columns and Editorial Page |
5 |
| ABMMJ505 |
Indian Regional Journalism Regional press during the British Colonial Administration Profile of leading journalists of the past and present Growth of regional television channels Focus on regional broadcast medium |
5 |
| ABMMJ506 |
Newspaper and Magazine Making Relevant software that are in use in contemporary print media Industry requirements of copy editing and formatting |
5 |
| Semester 5 (Advertising) | ||
| Course code | Course Title | Credits |
| ABMMA501 |
Advertising Design Illustrator and an overview of Photoshop Understanding Design Optical illusions and Word Expression Art direction for different media |
5 |
| ABMMA502 |
Advertising and Marketing Research Fundamental Marketing Research Skills Product research and Copy research Copy testing – different measures and methods Print and Broadcast Pretesting |
5 |
| ABMMA503 |
Brand Building Brand Identity Brand Positioning and Repositioning Brand Personality and Leverage Brand Equity Management Models |
5 |
| ABMMA504 |
Advertising in Contemporary Society Change in Environment and Global Advertising Social Marketing The effect of Advertising on Society Types of Advertising |
5 |
| ABMMA505 |
Consumer Behavior Consumer Behavior & Marketing Relevance of Perception & Learning in Consumer Behavior Psychological Determinants & Consumer Behavior Social & Cultural aspects of Marketing & its impact on Consumer Behavior |
5 |
| ABMMA506 |
Copywriting Introduction to Copywriting Theories of ideation Types of Scripts Visual Medium |
5 |
| SEMESTER 6(Journalism) | ||
| Course Code | Course Title | Credits |
| ABMMJ601 | Press Law and Ethics — Introduction to Law, Press Council of India, Article 21 of the Constitution and Right to Privacy, Introduction to Ethics | 5 |
| ABMMJ602 | Issues in Global Media — MacBride Report, Emergence of the NWIO, BRICS interpretation of regional news, Global media’s coverage of terrorism | 5 |
| ABMMJ603 | Broadcast Journalism — History & Development of Broadcast Journalism, Evolution & Development of TV, Broadcast Formats, Writing for Broadcast Media | 5 |
| ABMMJ604 | Business and Magazine Journalism — Introduction to Business Journalism, Subsidies & Scams in Indian Financial System, Union Budget (Finance Bill), Magazine Journalism | 5 |
| ABMMJ605 | News Media Management & Entrepreneurship — Making News: Truth, Ideology & News Work, Introduction to Entrepreneurship, Starting Your Own Small Business, Types of Financing for Start-ups | 5 |
| ABMMJ606 | Contemporary Issues — Sustainability, Climate Change, Resource Use & Development, Emancipatory Movements (Trade Unions, Women’s Rights), Self-determination, Secession, State & Anti-State Violence, State of Polity & Accountability | 6 |
| Semester 6 (Advertising) | ||
| Course code | Course Title | Credits |
| ABMMA601 |
Contemporary Issues Sustainability, climate change, resource use, and development Emancipatory movements including trade unions, women’s rights etc. Self-determination, secession, state and anti-state violence State of Polity and Issues of Accountability |
6 |
| ABMMA602 |
Digital Media Introduction to Digital Media Search Engine Optimization Diverse tools and strategies including dashboards, marketing automation etc. Tools and Trends and Challenges in New Media |
5 |
| ABMMA603 |
The Principles and Practice of Direct Marketing Definition and importance of direct marketing Sources and uses of/for ‘electronic’ data Various direct marketing methods and media Future of direct marketing |
5 |
| ABMMA604 |
Agency Management and Entrepreneurship Account Planning and Client Servicing Introduction to Entrepreneurship Starting Your Own Small Business (own advertising agency) Types of financing for startup company |
5 |
| ABMMA605 |
Financial Management for Marketing and Advertising Costing of decision making Profit Planning: A Budgetary approach Time value of money Estimation of working capital needs |
5 |
| ABMMA606 |
Legal Environment and Advertising Ethics Advertising and the law Ethical Issues in advertising Consumer guidance and concerns Social criticism of advertising |
5 |
| ABMMA607 |
Media Planning and Buying An Overview of Media Planning Media planning process Communication Mix and Negotiation skills in Media Buying Digital Media Planning and Buying |
5 |
The minor electives will be offered from the following domains: – Marketing, Management, Data Science, Web Designing, Cybersecurity, Accounting, Taxation, Finance, Financial Markets, Investment Banking, Commercial Data Science, Banking, Biotechnology, Mass communication, Embedded Systems and IoT.
Constellation
It offers a deep dive into the media industry through interactive sessions with experienced professionals. Over the past editions, Constellation has included industry insiders like actors Adil Hussain, Amole Gupte, Saahil Shroff alongside Manish Kharage and writers like Mayank Tewari and Rahul Desai. It aims at covering diverse fields such as Improv and Public speaking, AI Specialisation, Public Relations, Journalism, Costume Design, Meme Marketing, and more. Constellation is committed to creating the most compelling and informative mass media conclave in the college for the media’s excellence and curious student minds.
Detour
An extravaganza with a legacy of over one and a half decade, ‘Detour’ promises a blend of friendly competition, fun and an abundance of memories (in the form of DSLR images and video montages). It encompasses a variety of events such as dance, drama, band, fashion show, quizz, J.A.M., etc. as well as enjoyable pre-events like the arrival of the ‘minions’ of ‘Despicable Me 4’ in the Jai Hind Campus (2024) and social activities to give back to the community.
Cinema Club
The Cinema Club is a vibrant community for movie enthusiasts, offering diverse events such as film screenings and insightful discussions. Launched in June 2021, this club immerses students in filmmaking through screenings, discussions, and projects. It helps them learn film analysis, production, and storytelling, deepening their media skills. Join us to explore the art of cinema, engage in stimulating conversations, and celebrate the magic of movies. Join us to explore the art of cinema, engage in stimulating conversations, and celebrate the magic of movies.
Literary Club
The Literary Club is a haven for book lovers and writers, hosting events like discussions on cancel culture, book exchanges, and open mic sessions. Started in June 2021, this club focuses on writing and storytelling. It offers book discussions, writing workshops, and literary events, enhancing students’ narrative skills and written communication. Join us to share your literary passion, engage in thought-provoking dialogues, and connect with fellow enthusiasts.
Performing Arts Club
The Performing Arts Club is a dynamic group celebrating artistic expression through events like Bollywood Day, festive karaoke sessions, and nostalgic performances. Established in June 2021, this club explores media and live performance. It includes theatre, improvisation, and multimedia projects, helping students develop stagecraft and audience engagement skills. Join us to showcase your talent, enjoy creative collaborations, and immerse in the world of performing arts.
Outreach Club
The Outreach Club is dedicated to fostering community engagement through various events like local awareness initiatives, pet outreach programs, and entrepreneurial drives. Created in June 2021, this club utilises the media for social impact. It runs community projects and awareness campaigns, allowing students to address social issues and drive positive change. Join us to make a positive impact, connect with diverse groups, and unleash your potential in community service.