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Academics>>B. M. M.

B.M.M.

Department of B. M. M.

Curriculum & Eligibility

View Details Syllabus

Bachelor of Mass Media (B.M.M.)

Duration of course : 6 Semesters spread over 3 years.

The Course shall consist of 34 Theory papers and 1 project and an internship of 4 weeks duration

The Scheme of Modules is as under :

FIRST YEAR

First Semester : (6 papers)		Second Semester : (6 papers)
1	Effective Communication Skills-I	1	Effective Communication Skills-2
2	Fundamentals of Mass Communication	2	Political Concept & Indian Political Systems
3	Introduction to Computers	3	Principles of Marketing
4	Introduction to 20th Century World History	4	Introduction to Psychology
5	Introduction to Sociology	5	Principles of Management
6	Economics	6	Introduction to Literature in English

SECOND YEAR

Third Semester : (6 papers)		Fourth Semester : (6 papers)
1	Introduction to Advertising	1	Mass Media Research
2	Introduction to Journalism	2	Understanding Cinema
3	Introduction to Public Relations	3	Organisational Behaviour
4	Introduction to Media Studies	4	Radio and Television
5	Culture Studies	5	Advanced Computers
6	Creative Writing	6	Print Production and Photography

THIRD YEAR

Fifth Semester : (6 papers)		Sixth Semester : (6 papers)
1	Advertising in Contemporary Society	1	Advertising and Marketing Research
2	Copywriting	2	Legal Environment and Advertising Ethics
3	Advertising Design	3	Financial Management for Mrkt. & Advt.
4	Consumer Behaviour	4	Agency Management
5	Media Planning and Buying	5	The Principles & Practice of Direct Marketing
6	Brand Buying	6	Contemporary Issues
OR		OR
Fifth Semester : (6 papers)		Sixth Semester : (6 papers)
1	Reporting	1	Journalistic Laws and Ethics
2	Editing	2	Broadcast Journalism
3	Features and Opinion	3	Niche Journalism
4	Journalism and Public Opinion	4	Internet and issues in Global Media
5	Indian Regional Journalism	5	New Media Management
6	Niche and Magazine Journalism-I	6	Contemporary Issues

The maximum number of students at the F.Y, S.Y. & T.Y.B.M.M. will be 60 at each Semester.

ELIGIBILITY

A Candidate for being eligible for admission to the Degree Course in Mass Media shall have passed XII Std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent and secured not less than 50% marks in aggregate at first attempt.

Every eligible candidate has to pass an entrance examination conducted by the college for getting admission to this degree course.

Every candidate admitted to the degree course in the constituent /affliated college /recognised institution conducting the course, shall have to register himself /herself with the University.