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M. M. | | |
DEPARTMENT
OF MASS MEDIA
A BRIEF REPORT OF ACTIVITIES
(2002-2007) University
of Mumbai introduced the 'Bachelor of Mass Media' course in the year 2000. However,
Jai Hind College started the course in 2002. In the year 2003, when this first
batch completed their first year, they came up with their own annual magazine
'Eclectic Express' which then became a definite activity in the BMM calendar.
This magazine is for the students and by the students. Right from the Editor to
Layout, the students do everything and it's a tradition that still continues.
This batch appeared for its TYBMM University Examination in 2005 and came up with
expected laurels and accolades as they either scored a distinction or a first
class. The next year (2005-06) turned out to be better as the first batch of Journalism
students appeared for the University examination. In the first batch, no student
had opted for Journalism as the specialization but in this batch, 8 students opted
for it. To top it all, our student Ms. Komal Lath secured the 1st rank in the
University examination.
Guest
Lectures As
a part of the industry interface initiative of the department, we have called
following guest speakers to address our students. -
Ms. Sooni Taraporevala - Eminent scriptwriter of films like ' Salaam Bombay, Dr.
Babasaheb Ambedkar, Such a Long Journey. '
-
Mr. D. Shivkumar - Vice President, Nokia India Limited.
-
Ms. Radhika Boradia - Special Correspondent, NDTV and director of its famous show
'24 Hours'.
-
Mr. Ayaaz Memon - Editor, DNA
-
Mr. Boman Irani - Famous actor and theatre personality.
-
Mr. Tenzing Sundue - Tibetan Freedom Fighter.
DEPARTMENTAL
PROFILE University
of Mumbai introduced the 'Bachelor of Mass Media' course in the year 2000. However,
Jai Hind College started the course in 2002. Despite starting the course late,
the response of students for the Selection Examination was good. About 600 students
appeared for the examination and 60 were selected after a round of interviews.
In June 2002, the course was inaugurated and since then Department of Mass Media
in Jai Hind College has emerged as a vibrant, dynamic and ever enthusiastic department.
It is headed by Mrs. Mohini Dias, who is the Coordinator of the department and
Mr. Omkar Patki who is the full-time lecturer and Assistant Coordinator. The department
conducts the lectures and other allied activities on the semester basis and syllabus
as prescribed and guided by the University of Mumbai. Odd semesters (1, 3 and
5) begin in June and are concluded in October and even (2, 4 and 6) semesters
start in November and are concluded in March.
Internal
Assessment in the form of projects and assignments is an integral part of the
BMM programme. As part of this activity, the students are given the projects with
an industry interface and an attempt is made to give them maximum exposure of
the media industry. Some of these assignments include Making documentaries on
the various sub-cultures in Mumbai, Tracing the life history of a Brand through
its advertising campaigns over the period of time, Investigating unusual human
interest stories outside Mumbai and so on and so forth. An emphasis is put on
developing communication skills along with professional standards and ethics.
The
Department believes in overall development of students. It, therefore, encourages
their participation in a lot of extra-curricular activities apart from studies.
The students take part in a lot of intercollegiate festivals like Malhar (organized
by St. Xavier's College), Polaris (organized by Wilson College), Blitzkrieg (organized
by K.C. College), Frames (organized by S.I.E.S. College) and Drishti (organized
by N.M. College). The participation of the department at these festivals has been
hailed as excellent.
Apart
from the theoretical inputs in the classroom, the students are exposed to the
diverse and fascinating aspects of our country along with the actual working of
media organizations.3 industrial visits have been conducted so far as a part of
this overall development agenda. In the year 2004-05 to Hyderabad ( Ramoji Film
City), in the year 2005-06 to Delhi and Rishikesh (IGNOU and BAG Films) and in
the year 2006-07 to Kerala (Malayala Manorama).
BMM
students had also participated in the '14th International Economic Convention
'where they presented a paper on ' Healthcare: the lessons India can learn from
the rest of the World'.
While
doing all this, the department has not forgotten the role that media plays as
the Fourth Estate and as a part of that, we had organized the screening of the
film " Tibet: Cry of the Snow Lion", a film which was not screened by the authorities
at the Asian Film Festival under the pressure from the Chinese government.
| | | | First
Year BMM | | Semester
1 | | | Paper
No. | Subject | Name
of the Professor | Qualifications | 1 | Effective
Communication Skills - I | Mrs.
Vispi Balaporia (Visiting) | M.A.,
M.Phil (English). | 1 | Effective
Communication Skills | Mrs.
Asha Talapatra
(In-house) | M.A.(English),
M.B.A.(Marketing) | 2 | Fundamentals
of Mass Media | Mr.
Omkar Patki
(Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) | 3 | Introduction
to Computers | Mrs.
Asha Talapatra | M.A.(English),
M.B.A.(Marketing) | 4 | Landmarks
in 20th Century World History | Mrs.
Mohini Dias
(In-house) | M.A.,
M.Phil. (History) | 4 | Landmarks
in 20th Century World History | Ms.
Hawabibi Choonawala
(In-house) | M.A.(History)
M.Ed. | 5 | Introduction
to Sociology | Mrs.
Nandini Sardesai (Visiting) | M.A.,
Ph.D. (Sociology) | 6 | Economics | Mrs.
Madhumita Choudhary
(In-house) | M.A.,
M.Phil. (Economics) | 6 | Economics | Mr.
Omkar Patki
(Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) |
| | | | Semester
2 | | | | Paper
No. | Subject | Name
of the Professor | Qualifications | 1 | Effective
Communication Skills - II | Mrs.
Vispi Balaporia (Visiting) | M.A.,
M.Phil (English). | 1 | Effective
Communication Skills - II | Mrs.
Asha Talapatra (In-house) | M.A.(English),
M.B.A.(Marketing) | 2 | Political
Concepts and Indian Political System | Mrs.
P.H. Mirapuri
(In-house) | M.A.,
M.Phil. (Political Science) | 2 | Political
Concepts and Indian Political System | Mrs.
Mohini Dias
(In-house) | M.A.,
M.Phil. (History) | 3 | Principles
of Marketing | Mrs.
Meena Saxena (In-house) | M.Com.,
M.B.A.(Marketing) | 3 | Principles
of Marketing | Mr.
Omkar Patki
(Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) | 4 | Introduction
to Psychology | Ms.
Meghna Thakur | M.A.
(Psychology) | 5 | Principles
of Management | Mrs.
Rakhi Sharma (In-House) | B.Sc.,
M.B.A.(Finance) | 5 | Principles
of Management | Mr.
Omkar Patki
(Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) | 6 | Introduction
to English Literature | Mrs.
Vispi Balaporia (Visiting) | M.A.,
M.Phil (English) | 6 | Introduction
to English Literature | Mrs.Usha
Narayanan | M.A.,
M.Phil. (English) |
| | | | Second
Year BMM | | Semester
3 | | | | Paper
No. | Subject | Name
of the Professor | Qualifications | 1 | Introduction
to Advertising | Mr.
Aditya Bhatt
(Visiting) | M.Com.,
M.M.S. (Marketing) | 2 | Introduction
to Journalism | Mr.
Omkar Patki
(Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) | 3 | Introduction
to Public Relations | Mr.
Vidyanand Joshi (Visiting) | B.A.
(Economics) , M.S.W. | 4 | Introduction
to Media Studies | Ms.
Ranjani Ramaswamy (Visiting) | M.A.
(Media Studies) | 5 | Introduction
to Culture Studies | Mr.
Abhishek Kumar (Visiting) | B.M.S.,
PGDAM | 6 | Introduction
to Creative Writing | Mrs.
Vispi Balaporia (Visiting) | M.A.,
M.Phil. (English) | 6 | Introduction
to Creative Writing | Mr.
Omkar Patki
(Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) |
| | | | Semester
4 | | | Paper
No. | Subject | Name
of the Professor | Qualifications | 1 | Mass
Media Research | Mr.
Omkar Patki
(Full-time lecturer) | B.A.(Economics),
M.Cm.S.,
PGCBM (Marketing) | 2 | Organizational
Behaviour | Ms.
Meghna Thakur (Visiting) | M.A.
(Psychology) | 3 | Understanding
Cinema | Ms.
Farida Pacha (Visiting) | M.A.
(Sociology) , M.F.A. | 4 | Radio
and Television | Mr.
Omkar Patki
(Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) | 5 | Advanced
Computers | Mr.
Keith Coutinho (Visiting) | B.M.M.,
GNIIT | 6 | Print
Production and Photography | Mr.
Samkit Shah (Visiting) | B.A.(Photojournalism) |
| | | | Third
Year BMM (Journalism) | | Semester
5 | | | | | Paper
No. | Subject | Name
of the Professor | Qualifications | 1 | Reporting | Dr.
Olav Albuquerque (Visiting) | M.A.,
Ph.D. (Media Laws) | 2 | Editing | Mrs.
Asha Sandilya (Visiting) | M.A.
(English) | 3 | Feature
and Opinion | Mr.
V. Gangadhar (Visiting) | M.A.
(English) | 4 | Journalism
and Public Opinion | Dr.S.
Varalakshmi (Visiting) | M.A.,
Ph.D. (English) | 5 | Indian
Regional Journalism | Mr.
Omkar Patki
(Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) | 6 | Niche
and Magazine Journalism | Mr.
Omkar Patki
(Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) |
| | | | Semester
6 | | | Paper
No. | Subject | Name
of the Professor | Qualifications | 1 | Press
Laws and Ethics | Dr.Olav
Albuquerque (Visiting) | M.A.,
Ph.D. (Media Laws) | 2 | Broadcast
Journalism | Mrs.
Sudha Ravishankar (Visiting) | M.Com. | 2 | Broadcast
Journalism | Mr.
Omkar Patki (Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) | 3 | Niche
Journalism | Mr.
Omkar Patki (Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) | 4 | Internet
and Issues in the global media | Dr.
S. Varalakshmi (Visiting) | M.A.,
Ph.D. (English) | 5 | News
Media Management | Mr.
Omkar Patki (Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) | 6 | Contemporary
Issues | Mrs.
Mohini Dias (In-house) | M.A.,
M.Phil (History) | 6 | Contemporary
Issues | Mrs.
Nandini Sardesai (Visiting) | M.A.,
Ph.D. (Sociology) |
| | | | Third
Year BMM (Advertising) | | Semester
5 | | | Paper
No. | Subject | Name
of the Professor | Qualifications | 1 | Advertising
in Contemporary Society | Mr.
Omkar Patki (Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) | 2 | Copywriting | Mr.
Vijay Subramani (Visiting) | M.A.
(English) | 3 | Advertising
Design | Mrs.
Aditee Vaidya (Visiting) | B.F.A.
(Applied Arts) | 4 | Consumer
Behaviour | Ms.
Meghna Thakur (Visiting) | M.A.
(Psychology) | 5 | Media
Planning and Buying | Dr.
S. Varalakshmi (Visiting) | M.A.,
Ph.D., (English) | 6 | Brand
Building | Mr.
Hemant Kombrabail (Visiting) | B.Sc.,
M.M.S. (Marketing) |
| | | | Semester
6 | | | Paper
No. | Subject | Name
of the Professor | Qualifications | 1 | Advertising
and Marketing Research | Dr.
S. Varalakshmi (Visiting) | M.A.,
Ph.D. (English) | 2 | Legal
Environment and Advertising Ethics | Mrs.
Sudha Ravishankar (Visiting) | M.Com. | 3 | Financial
Management for Marketing and Advertising | Mr.
Dhaval Gandhi (Visiting) | B.Com.,
M.M.S. (Finance) | 3 | Financial
Management for Marketing and Advertising | Mr.
Omkar Patki (Full-time lecturer) | B.A.(Economics),
M.Cm.S., PGCBM (Marketing) | 4 | Agency
Management | Mr.
Hanif Lakdawala (Visiting) | B.Sc.
M.B.A(Marketing). | 5 | The
Principles and Practices of Direct Marketing | Mr.
Hemant Kombrabail (Visiting) | B.Sc.,
M.M.S.(Marketing) | 6 | Contemporary
Issues | Mrs.
Mohini Dias (In-House) | M.A.,
M.Phil (History) | 6 | Contemporary
Issues | Mrs.
Nandini Sardesai (Visiting) | M.A.,
Ph.D. (Sociology) |
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