Welcome to Jaihind College

BMM – WEB DETAILS
DEPT OF MASS MEDIA

HISTORY OF DEPT

University of Mumbai introduced the 'Bachelor of Mass Media' (BMM) course in the year 2000. However, Jai Hind College started the course in 2002. Despite starting the course late, the response of students for the Selection Examination was good. About 600 students appeared for the examination and 60 were selected after a round of interview. In June 2002, the course was inaugurated and since then Department of Mass Media in Jai Hind College has emerged as a vibrant, dynamic and ever enthusiastic department. It was headed by Mrs. Mohini Dias, who was the Coordinator of the department and Mr. Omkar Patki who was the full-time lecturer and Assistant Coordinator. The department follows the Semester System as put forth by the University of Mumbai. It conducts lectures based on the syllabi of the University and other allied activities as prescribed and guided by the University of Mumbai. Odd semesters (1, 3 and 5) begin in June and are concluded in October and even (2, 4 and 6) semesters start in November and are concluded in March.

The year 2007, Dr. S Varalakshmi took over as the coordinator of the BMM department. Mrs. Akila Bharat, the Assistant Coordinator, joined Jai Hind BMM in the year 2008. It was under their guidance, that Jai Hind’s first exclusive BMM festival - DETOUR was organized.

At Jai Hind, we believe in a blend of both, theoretical and practical education. Internal Assessment in the form of projects and assignments is an integral part of the BMM programme. As part of this activity, the students are given the projects with an industry interface and an attempt is made to give them maximum exposure to the media industry. Some of these assignments include Making documentaries on the various sub-cultures in Mumbai, Tracing the life history of a Brand through its advertising campaigns over the period of time, Investigating unusual human interest stories outside Mumbai and so on and so forth. An emphasis is put on developing communication skills along with professional standards and ethics.

ACADEMIC ACHIEVEMENTS

Mostly BMM students at Jai Hind College secure a place at the University Examination.

2008-2009
Ayushi Rohira ( TYBMM – Advtg ) – Univ 1st Rank
Karishma Prakash ( TYBMM – Advtg ) – Univ 2nd Rank
Radhika Sanganeria ( TYBMM – Advtg ) - Univ 3rd Rank

2007-2008
Saumya Ramakrishnan (TYBMM – Jour ) – Univ 2nd Rank
Benafsha (TYBMM – Advtg ) – Univ 3rd Rank

The Department believes in overall development of students. It, therefore, encourages their participation in many extra-curricular activities apart from studies. The students take part in several intercollegiate festivals like Malhar (organized by St. Xavier's College), Polaris (organized by Wilson College), Blitzkrieg (organized by K.C. College), Cutting Chai (organised by R.D National College) and Frames (organized by S.I.E.S. College). The participation of the department at these festivals has been hailed as excellent.

Apart from the theoretical inputs in the classroom, the students are exposed to the diverse and fascinating aspects of our country along with the actual working of media organizations. Many Industrial Visits have been conducted so far as a part of this overall development agenda. Students were annually taken to various places in India : 2004-05 to Hyderabad ( Ramoji Film City), 2005-06 to Delhi and Rishikesh (IGNOU and BAG Films), 2006-07 to Kerala (Malayala Manorama), 2007-08 to Jaipur (Rajisthan Patrika), 2008-09 Agra, Dalhousie and Delhi (CNN IBN) and in the year 2009-2010 to Pondicherry and Chennai (SUN DTH, The Hindu, NDTV-Hindu).

BMM students had participated in several seminars and college programmes like the '14th International Economic Convention where they presented a paper on ‘Healthcare: the lessons India can learn from the rest of the World'. They have also participated in the Global Millennium Development Goals Summit (2008) and the Jai Hind College Interdisciplinary seminar: (India on the move: the different faces of brand India)

While doing all this, the department has not forgotten the role that media plays as the Fourth Estate and as a part of that, we had organized the screening of the film " Tibet: Cry of the Snow Lion", a film which was not screened by the authorities at the Asian Film Festival under the pressure from the Chinese government.

Contact :-

Email :- jaihindcollegebmm@gmail.com